Ruam Charoen Pattana Public Company Limited or Top Charoen Optical has completed its transformation into a public company with a target to scale up growth opportunities in Asean.
Mr Noppasak Treeponchaisak, chief executive officer, Ruam Charoen Pattana Public Company Limited orTop Charoen Optical said Top Charoen Optical aims to be a leader in full service optical store business in the ASEAN region.
Currently the optical store brand with the most stores of 2,130 in Thailand and ASEAN. The company accounted 41% of market share in Thailand. Top Charoen set a target to expand its business throughout the ASEAN region in 2024.
Company plan
He said the company planned to expand its stores to Vietnam, Lao PDR, Cambodia, and Malaysia. The company strives to adhere to its remarkable competitive edge, which encompasses outstanding quality, pricing strategy.
The company focuses the needs of a broad spectrum of consumers and impressive customer service through expertise
and AI technology, including AxQ20 Program, an accuracy and precise vision screening for personalized progressive lens prescription.
In addition, the company plans to develop flagship stores in several locations throughout Thailand to provide customers
with superior experience of vision correction,
in line with its corporate vision of “To be the leading optical with superior expertise that provides the best full-serviced optic care for everyone in ASEAN.”
He said the company’s extensive experience in the optical business has cemented the company’s status
today as a leader in comprehensive vision services with stores in every province throughout Thailand.
The company pioneers the use of the technology to enhance the efficiency of vision screening for eyeglasses prescription and provide superior customer experience and services by well-trained and professional opticians who meet international standards.
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