Kerry Express rebrands as KEX after SF Express becomes majority shareholder driving business transformation for the future ready.
Alex Ng, chief executive officer of Kerry Express (Thailand) Public Company Limited said “in response to the dissemination of inaccurate information across various communication channels, we would like to clarify that our company continues to operate as usual and we are in the process of rebranding under “KEX”.
Furthermore, one of the crucial actions following SF Express* the largest integrated logistics service provider in China and Asia acquiring a major shareholding in Kerry Express, is the rebranding process, transitioning from the name ‘Kerry’ to ‘KEX’within a span of 9 months.”
To ensure a smooth transition and support future business growth, following the change in shareholders, the company and SF have actively collaborated on several strategies. One of these key steps is rebranding the trademark. Starting today, the company will gradually roll out the new brand name and trademark ‘KEX’ nationwide, across all service points and advertising media, for increased prominence.
“We are proud to be the number one brand in terms of quality and the first brand that customers think of. We are committed to developing and innovating new models to meet the needs of our customers as much as possible, and will continue to prioritize our business operations to elevate the express delivery industry throughout Thailand,” said Mr Alex Ng.
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