Central Department Store, under Central Retail, is reinforcing its position as Thailand’s leading omni-channel retailer with its “Central 9.9 Sale 2024” campaign. Running from 30th August to 12th September 2024.
The sale will be available across 28 locations of Central Department Store nationwide, the Central App, TikTok Shop: Central Department Store, and various social commerce channels.
The campaign aims to attract consumers with three key features:
1. Shop Peak Deals Every Day: Up to 70% discounts every day, plus up to 14% On-Top Discounts, and special deals from 5th – 9thSeptember, featuring “Daily Flash Deals” with popular items priced at 999 and 9,999 Baht.
2. Premium Brands and Curated Products: A wide selection from over 3,000 local and international brands, exclusive items only available at Central from fashion, beauty, electronics, home decor, and products for mothers and baby etc.
3. Elevated Shopping Experience: Seamless shopping across all platforms with convenient services such as same-day express deliver, live streaming shopping events and special deals through “shoppertainment” to elevate the overall experience
Rvisra Chirathivat, chief marketing officer, Central and Robinson Department Store under Central Retail, explained: “The final quarter is traditionally the retail industry’s high season, with numerous holidays and events driving consumer spending. The 9.9 shopping campaign is particularly popular among Thai shoppers.”
This year, Central Department Store and Central App are offering special deals from 9.9 through to the 12.12 period. Central 9.9 Sale 2024 kicks off with ‘Shop Peak Deals Every Day’, featuring special discount codes and exclusive promotions for Central-exclusive brands like Augustinus Bader and Officine Universelle Buly, as well as Central App-exclusive brands such as Vivienne Westwood, Samo Ondoh, Mardi Mercredi, Sanrio, and Muji. We’re also expanding our reach through KOLs, KOCs, and influencers, who will create engaging contents and activities to enhance the shopping atmosphere.
“Our key strength lies in our Omni-Channel approach, combining nationwide physical stores with online platforms like Central App, social commerce, and the growing TikTok Shop. This allows us to effectively communicate with diverse consumer groups. We’re collaborating strategically with leading brands to deliver customers the best shopping experiences and value. Customers can be assured of getting the best deals on high-quality, 100% genuine products. We expect the Central 9.9 Sale 2024 to drive a revenue growth by more than 40%compared to last year,” concluded Miss Rvisra.
Central 9.9 Sale 2024 Campaign: ‘Shop Peak Deals Every Day’
Date: 30th August – 12th September 2024
Participating Brands:
DIOR, CLARINS, BOBBI BROWN, HOURGLASS, PAUL SMITH, GIORGIO ARMANI, MARDI MERCREDI, SAMO ONDOH, NIKE, DIESEL, PANDORA, MARKS & SPENCER, PASAYA, GARMIN, SMIGGLE, AMERICAN TOURISTER, DELONGHI, DYSON, and more.
• Up to 70% discounts
• Up to 14% Cash Coupons, Cash Back or On-Top Discounts from the Central App
• Special gifts with purchases from brands, including buy-one-get-one-free offers
• Daily Flash Deals (5th – 9th September): Special items from brands priced at 999 and 9,999 Baht
• Daily Flash Super Brand Day: Daily special deals from fashion, beauty, home appliances, and mum & baby. 5th – 9thSeptember only.
• Flash Coupon worth 999 Baht on 9thSeptember (limited time offer)
• Flash THE 1: Redeem 9 The1 points, for an additional discount coupon of 1,000 Baht when shopping minimum 10,000 Baht (limit: 500 redemptions/day) from 5th – 9th September at every Central Department Store
•Top Spender Rewards: the Top 9 Customers will receive 99,000 The 1 points (with conditional purchases)
Relate News : Central Retail Q1 revenue hits 67.25 billion baht
