Visa and TAT kick off the “Visa Thailand Grand Sale 2024” campaign to drive tourism

TAT
Punnamas Vichitkulwongsa, Country Manager for Visa Thailand and Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand

Visa, a world leader in digital payments, and Tourism Authority of Thailand (TAT) announced the launch of the Visa Thailand Grand Sale 2024. The campaign aims to drive international tourism to Thailand and increase tourist spending at major shopping destinations, including King Power Duty Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn.

Thailand consistently ranks as a top destination for travellers globally, and inbound tourism significantly contributes to the country’s economy. According to the Ministry of Tourism & Sports, the top five countries by inbound travellers are Mainland China, Malaysia, Russia, India, and South Korea. In addition, in the first five months of 2024, Thailand welcomed over 14 million tourists, marking a 37.64 % increase compared to the same period last year.

Punnamas Vichitkulwongsa, country manager for Visa Thailand,said: “With over two decades of collaboration with the Tourism Authority of Thailand (TAT) together with partnership from leading shopping institutions in Thailand, we are thrilled to offer better-than-ever deals

and discounts for international cardholders worldwide when using their Visa card. It is our privilege to continue playing a crucial role in attracting more international tourists,

accelerating the recovery of tourism sector, and creating new opportunities for cross-border commerce and retail businesses in Thailand.”

Hopes this collaboration will significantly boost the influx of international tourists

Thapanee Kiatphaibool, governor of the Tourism Authority ofThailand,said “We are delighted to launch the Visa Thailand Grand Sale 2024 in collaboration with Visa. This initiative aligns with our roadmap to generate more tourism revenue this year. We hope this collaboration will significantly boost the influx of international tourists and enhance their spending experience in Thailand. This year, we have seen a strong trend in tourism and visitor numbers. With an ambitious target to add 3.5 trillion baht in revenue,

we believe this campaign will further solidify Thailand’s position as a premier shopping destination in Asia.”

TAT Visa
Visa and the Tourism Authority of Thailand (TAT) launch the “Visa Thailand Grand Sale 2024” campaign.

The Visa Thailand Grand Sale 2024 campaign offers international Visa cardholders a variety of discount coupons

and special deals at participating leading department stores across Thailand, including King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn. The campaign lasts until 31 August 2024.

Exclusive offers for Visa cardholders include:

  • 500 THB discounts with a minimum spend of 7,000 THB at King Power
  • Receive a 500 THB cash voucher with a minimum spend of 7,000 THB per sales slip or receive 1,000 THB cash voucher with an accumulated spend of 25,000 THB at Siam Paragon, Emporium, EmQuartier, and Emsphere
  • Receive a complimentary Visa tote bag with a minimum spend of 20,000 THB at Emporium, EmQuartier, and Emsphere
  • Receive a 1,000 THB Siam gift card with a minimum spend of 100,000 THB at Siam Paragon, Icon Siam
  • Receive a complimentary Visa tote bag and 500 THB dining voucher with a minimum spend of 15,000 THB at Gaysorn

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions

and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network,

enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere,

uplift everyone everywhere and see access as foundational to the future of money movement.

TAT

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